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Here’s some of our most recent articles in digital marketing:

How I Use Query Strings to Gain Customer Insights

You’ve all seen a campaign code before (query strings as some more tech-savvy people like to call them). Any time you’ve ever clicked a link in an email or from social that led to more information about a product or service, you might have seen some weird...

How to Audit Your People, Process, Tools, and Data for Digital Transformation – Part I

The Digital Transformation Framework Digital transformation is a term gaining popularity due to organization’s need to keep progressing digitally as the landscape evolves. The Arke developed framework for transformation has three of the following goals: ranking...