Take Your Brand Experience to the Next Level
Here are some of our recent articles about brand experience, digital transformation and marketing technology.
How does technology improve the lives of your employees, your customers, your partners, your suppliers, or other stakeholders? Whom does it serve?read more
Data alone doesn’t create a data-driven organization. Most organizations today remain data rich and insight poor — and still make decisions on gut feelings.read more
Vast, interconnected ecosystems enabled by industrial B2B platforms will reshape the ways industries “are defined, how ecosystem participants interact, and how value is created.”read more
Leadership is about setting a clear direction for the organization and then motivating people to achieve their best. So why is leading so hard in 2017?read more
ARKE CTMO Chris Spears told attendees at the TMSA Logistics Marketing & Sales Conference to focus on results by starting with strategy.read more
Most U.S. online customers are shopping worldwide to find bargains and unique products “with more choice, control, and convenience.”read more