ARKE News and Advice
Here are some of our recent articles about brand experience, digital transformation and marketing technology.
Too often, retail stores in shopping areas, strip centers, and indoor malls are notable primarily for their uniformity of brands, pricing, and experiences.read more
What shoppers want from brick-and mortar retailers are feelings of inclusiveness and conviviality … a sense they are welcome in the stores.read more
With thousands of marketing technologies at your disposal — 5,381 at last count — it can be overwhelming to try to make sense of it all.read more
Marketing technologist Scott Brinker lists 5,381 MarTech solutions from 4,891 companies on his latest marketing technology supergraphic.read more
It’s easy to implement simple personalization and jump-start your efforts. At ARKE, many of our clients leverage Sitecore, a leading digital experience provider.read more
While many organizations claim to value personalized customer experience, far fewer engage in it in a consistent, measurable and scalable way.read more