When doing any kind of research or just general “I need to know what’s going on in the marketing world”, there’s always the list of marketing blogs I check.
I wanted to put together the top marketing blogs – especially if you’re B2B. Below are some of my most trusted resources and quick descriptions of what you’ll find in each. Enjoy!
Hubspot is generally known as a software company that offers solutions for Marketing, Sales, and CRM – including content management, email marketing, and more. But it also offers one of the most insightful marketing blogs out there. Hubspot’s Marketing Blog contains tons of content and focuses on the entire framework and spectrum of marketing.
Marketo is also very well known in the email marketing space, but the Marketo blog is also focused entirely on helping the marketer in most aspects of digital marketing. Readers can expect to see tons of valuable marketing best practices and advice and research across all channels, including industry and business information.
Scott Brinker, the Chief Marketing Technologist of ion Interactive, realized that there was a huge gap to fill when it came to teach both marketers and business leaders about this quickly expanding industry that we now call “marketing technology”. So, he set out to educate the world on what he has observed and what other leaders are also observing in the space and how marketers can keep up. Thus, ChiefMarTec was born, along with digital favorites like the MarTech Landscape and the MarTech Conference held every year.
It doesn’t matter where you are in your career – MarketingProfs is going to lay it down for you when it comes to continuing your marketing education. Chock full of content in every arena, MarketingProfs also offers training in certain topics. But for the most part, consider MP to be your most valuable resource for everything from current trends and topics to career development.
Econsultancy’s blog focuses on a wide array of topics, but their strength by and large are the reports and research it publishes. You can also count on Econsultancy for marketing journalism – interviewing leaders of other large (or small!) brands and getting the vision for today’s current market and the future.
If you haven’t heard of Seth Godin by now in your marketing career, then you need to. And you need to maybe get a book or two of his to really understand what he’s about. Seth Godin is responsible for a lot of the high-creative and strategic marketing visionaries out there. His blog will resonate with those in leadership positions since he cares deeply about the overall strategic positioning a brand has and its overall mission and how it all trickles down into marketing. Definitely not focused on the tactical side of marketing, but his vision and approach to marketing will be sure to inspire and inform.
On the complete opposite side of Seth Godin is Neil Patel – another marketing expert who is responsible for a few of the websites mentioned in this article (QuickSprout, Kissmetrics, and more!). If you are looking for both strategic and very tactical advice on how to do almost anything related to marketing, Neil Patel is your guy. Neil focuses on demand generation, growth hacking, and fundamental concepts to getting your brand found. He will cover content marketing, email marketing, SEO, conversion optimization, paid media, and more in his content.
But Neil Patel is also a marvel to just learn from himself since he actually practices what he preaches. Worthwhile to subscribe to any of his content just to study him.
MarketingLand is another one of those websites dedicated to educating and reporting to the masses about all things marketing. MarketingLand focuses on the major channels and platforms sprinkled in with some industry knowledge – as you would expect. SEO, analytics, marketing technology, mobile, social media, and retail are all covered pretty extensively.
Very similar to MarketingLand, MarketingSherpa also focuses on the entire landscape of marketing – but really gets specific for both B2B and B2C marketers. Readers will appreciate the very full, expansive list of topics to choose from and the ability to dig really deep really fast. Not exactly the prettiest blog, but it certainly packs tons of information from its writers.
Another well-known giant in the industry is, of course, Forrester. But more specifically, Forrester has a dedicated B2B Marketing blog for its readers. The Forrester analysts all contribute their ideas – expanding on general market and industry research related to just about any channel or technology or practice. In general, the blog is really valuable for discovering research you might not have seen otherwise.
Copyblogger will always and forever hold a place in everyone’s hearts for charming us with its extensive research into content, writing, psychology, how we can get better, and why we’re all so addicted to it. Perfect for content marketers, journalists, and copywriters who want to continue to hone their skills and for current conte
Probably the most formal content marketing resource is the Content Marketing Institute – or CMI for short. Led by content experts like Joe Pulizzi, CMI covers all things related to content marketing. Best practices, the complete content process, content strategy, current trends, case studies, research, and training are all covered by CMI. They also publish a bi-monthly magazine the Chief Content Officer – certainly worth a read if you are in any way focused on content.
Another Neil Patel brainchild, QuickSprout is actually a tool related to content marketing and traffic. The QuickSprout blog also focuses largely on content marketing, SEO, conversion optimization, and psychology. If you’re looking for little hacks and tricks to try, QuickSprout is full of ideas on how to tweak your engine to get even better results.
Contently is another product that helps marketers both create and collaborate on content in addition to tracking the success and ROI of content. The Content Strategist is their blog and it’s one of the most intriguing blogs today about content marketing because of how dedicated it is to seeking truth in content and helping brands leverage it for results. The Content Strategist also have a heavy flavor of marketing and technology journalism. The Voices section gives us thought leadership and opinions of both the current state of content and its future.
To be honest, most of the big email marketing platforms offer insights and best practices on email marketing, but we find that most of them also spill over into general marketing as well. What I love about Vertical Response’s blog is their very specific focus on Small Businesses. Anyone in B2B will find this incredibly useful if you’re also a small organization.
Constant Contact is probably one of the few platforms-with-a-blog that actually focuses on email marketing, marketing automation, and all of its changes and trends and practices. You won’t find too much else, and I think that’s actually a good thing – to be specialized. This blog will provide tons of information about managing lists, data cleanup, email design and structure, HTML and CSS changes, what it really means to be “mobile-friendly”, and how to improve deliverability.
I remember when Buffer first stepped on the scene with its fast-growing social media management tool, and I also remember when Buffer started creating some of the best and most memorable content I’ve ever seen. You can imagine, then, that Buffer’s blogs are some of the most coveted in terms of style, helpfulness, and overall click-worthiness. If you’re looking for an authority on social media, Buffer’s got you. What’s interesting about Buffer, too, is their intense focus on testing everything and also trying out new content mediums, channels, and what it takes to really master social media.
Hootsuite is another social media management tool that provides a lot of the same content Buffer does (and that makes sense since they are competitors). Hootsuite’s blog is great to have as a backup opinion in regards to current trends, strategy, best practices, and overall mastery of new social media channels.
The Social Media Examiner is a lot like the journalistic figure in terms of social media, but what I personally like about this blog is the amount of downloadable content and research available to you and the podcast – a medium through which I think all bloggers should try. So long as the childlike nature of the website doesn’t bother you, then it will be sure to deliver very helpful tips around social media management and growth.
Simply Measured is similar to the other social media blogs in that it covers both tactical and strategic best practices. What makes it fairly unique, however, are the authors. You’ll get a chance to really get to know the authors of Simply Measured since there are just a few authors rather than dozens. Certainly worthwhile if you appreciate quality over quantity.
I’m a sucker for beauty, and Sprout Social has it down. It’s typically a challenge to produce long-form content that is both actually useful and beautiful to read. Sprout Social has completely mastered this concept. My favorite part about Sprout Social is that they clearly put in a lot of effort to make their posts both interactive and grounded in real-life case studies. A great resource for social media marketing managers who also need a bit of daily inspiration.
Search and Paid Media
We’ve seen Moz change over the years from SEOMoz and focusing entirely on SEO, to just Moz – and the shift is certainly an interesting one, but makes sense. Search and search engines and content and human behavior and psychology are all so deeply connected, that it makes sense that Moz would open its doors to not just SEO, but all of these concepts. On top that, we consider Moz to be one of few trustworthy resources when it comes to search and content and keeping up with all of the major engines. It makes sense, then, that their blog and thought leadership would do the exact same.
Search Engine Land – the sister publication to Marketing Land – is a pure resource for SEO, SEM, and everything related to it. With tons of authors and contributors to the blog, you can be sure that there’s probably something for everyone – no matter the industry, type of search, or even search engine.
Finally, Search Engine Journal also makes this list just in case you need even more search engine journalism. What I think is really interesting about SEJ is that it shows you how many shares, likes, comments, etc each post received before you even click into the article itself. I also appreciate its magazine-inspired style. But most importantly, the major conferences SEJ hosts every year is certainly not something to miss – especially if you’re even remotely dependent on search in any way.
This list would not be complete without articles on productivity and overall life-hacking. Everything in marketing sets a certain precedent for both taking control and engaging the market, but also taking control and engaging your own life. Buffer actually makes the list twice here because of their incredibly successful studies on life itself. In addition to being social creatures, we’re also clearly obsessed with the idea that we can get more out of our lives. Buffer offers very interesting view points and studies on happiness, life-hacking, and productivity.
Leo Babauta, founder of ZenHabits.net, is quite possibly one of my favorite minimalists and overall happiness-hacker. Writing about meditation, general well-being, and his own personal productivity hacks are incredibly informative, intriguing, and just generally a whiff of fresh air.
I think it’s very fair to say that you’ve probably seen someone post a Lifehacker.com article somewhere in your social media timelines or inboxes. That’s because they’re just so darn good. What I love about Lifehacker is its attempt at combining all facets of productivity, habits, human psychology, technology, and more into one giant resource – with tons of contributors and people dedicated to understanding how to get more out of life. What is also interesting about the website and its articles, however, is its very practical dedication to simple physical things you can do to save time – like how to configure Outlook so you can be more productive or top applications that aid in productivity goals. If there’s a need, it’s probably already covered by Lifehacker.
You might have heard of her before or maybe even seen her publish content on LinkedIn. The author of best-selling The Happiness Project and newest book Better Than Before, Gretchen Rubin has dedicated her life to studying habits and productivity, why we do the things we do, how we can achieve happiness, and what others do to be happy. Her blog (and podcast) is also dedicated to her most up-to-date musings, findings, and interviews about happiness, work, and productivity.
Getting Things Done‘s blog was, of course, a follow-up to the bestseller productivity book Getting Things Done by David Allen. If you’re dipping your toe into productivity and overall life-hacking, this is a great place to start. David provides very tactical advice about how to really achieve your goals.
David Seah asks a very basic question: what if you could track your productivity the old-fashioned way? What would that look like? Introducing the Printable CEO! A blog – and series of tools – dedicated to track progress and productivity and time all on paper. The blog is full of tips, stories, project ideas, and general musings on productivity, habits, and time.
What are some of YOUR top Marketing Blogs?
Let us know in the comments below!