I don’t know about you, but our team is always consuming new ideas and information – especially books about marketing, sales, leadership, productivity, life-hacking, finance, and so on, and so on.

When one of us finds a new book, especially ones we love, we immediately purchase and share around the office. This list is the list that really stuck with us – specifically on the topics of Marketing, Sales, and Leadership.


Marketing, Advertising, & PR

Hacking Marketing by Scott Brinker
Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) by David Rogers
Connect: How to Use Data and Experience Marketing to Create Lifetime Customers by Lars Petersen, Ron Person, and Christopher Nash
Leading Digital: Turning Technology into Business Transformation by George Westerman, Didier Bonnet, and Andrew McAfee
Digital Strategy: A Guide to Digital Business Transformation by Alexander Rauser
Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself by Mark Raskino and Graham Waller
Ogilvy on Advertising
by David Ogilvy
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman
The Marketing Blueprint: Lessons to Market & Sell Anything by Jules Marcoux
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuck
Data-Driven Marketing: The 15 Metrics in Marketing Everyone Should Know by Mark Jeffrey
Word Hero by Jay Heinrichs
Permission Marketing by Seth Godin
All Marketers Are Liars by Seth Godin
Duct Tape Marketing by John Jantsch
Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Dharmesh Shah, Brian Halligan
Marketing in the Age of Google by Vanessa Fox
Public Relations for Dummies by Eric Yaverbaum
The Media Training Bible: 101 Things You Must Absolutely Know Before Your Next Interview by Brad Phillips
On Writing Well by William Zinsser
Likeable Social Media: How To Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook by Dave Kerpen
Social Media ROI: Managing and Measuring Social Media by Olivier Blanchard
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by C.C. Chapman and Ann Handley
The New Rules of Marketing and PR by David Meerman Scott
The Elements of Style by William Strunk Jr.
The Copywriter’s Handbook by Robert Bly
Everybody Writes by Ann Handley
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams by Jeff Walker


The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer
The Art of the Pitch: Persuasion and Presentation Skills that Win Business by P. Coughter
Let’s Get Real, Or Let’s Not Play by Randy Illig and Mahan Khalsa
The Challenger Sale by Matthew Dixon
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results by Mike Weinburg
Spin Selling by Neil Rackham
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross
From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue by Aaron Ross
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge

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Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum by Neil Patel, Patrick Vlaskovits, Jonas Koffler
#GIRLBOSS by Sophia Amoruso
Leaders Eat Last by Simon Sinek
Decisive: How to Make Better Choices in Life and Work by Chip and Dan Heath
Switch: How to Change Things When Change Is Hard by Chip and Dan Heath
Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
The 15 Invaluable Laws of Growth by John C. Maxwell
How Successful People Lead by John Maxwell
Sometimes You Win, Sometimes You Lose Learn by John Maxwell
Lean In by Sheryl Sandberg
The 7 Habits of Highly Effective People by Stephen R. Covey
Strengths Finder 2.0 by Tom Rath
What the Most Successful People Do at Work: A Short Guide to Making Over Your Career by Laura Vanderkam
The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by James Kouzes and Barry Posner
Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves


The Personal MBA: Master the Art of Business by Josh Kaufman
Made To Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice by Alan Wiess
The Strategist’s Toolkit by Jared Harris
Steve Jobs by Walter Isaacson

Psychology & Sociology

The Tipping Point by Malcolm Gladwell
Outliers by Malcolm Gladwell
Drive: The Surprising Truth about What Motivates Us by Daniel H. Pink
The Wisdom of Crowds by James Surowiecki
Contagious: Why Things Catch On by Jonah Berger
Made to Stick by Chip and Dan Heath

Got a Book You’d Like to Add?

Leave a comment below of your favorite Marketing, Sales, and Leadership books!

Asia Matos was the Director of Marketing at ARKE Systems where she oversaw all of the marketing channels and operations for the organization. In her role, Asia managed lead generation-focused content strategy, traffic acquisition, campaign execution, and event planning. She worked daily with content management systems like Sitecore and Wordpress, the analytics platforms of Google Analytics and the Sitecore Experience Platform, and contributed her extensive experience with email service providers like Silverpop and ClickDimensions. Asia was the editor and writer of ARKE’s blog MarketingTechnologyInsights.com. Asia is now the #FlipMyFunnel Demand Generation Manager for Terminus.