Creating effective and memorable customer experience (CX) isn’t as easy as flipping a switch. In fact, even the best technologies fall flat without a well-reasoned strategic plan.

That was a key takeaway from the recent Arke CX Summit.

Held at Atlanta’s beautiful Buckhead Club on March 29, the event attracted dozens of industry professionals interested in better customer experiences.

Thought Provoking Insights

The summit included a series of high impact sessions and roundtable discussions. All of them gave attendees actionable takeaways and thought-provoking insights about the rapid evolution of CX.

We had a great line-up of speakers, including:

  1. Ellen Adair Wyche, women’s leadership and programs expert
  2. Ashish Bisaria, change and innovation and customer experience C-level leader at FLEETCOR
  3. Bryan Hardman, corporate director, interactive marketing at Herschend Family Entertainment
  4. Patrick Kelly, associate vice president of emerging technologies at USAA Financial
  5. Darren Press, global creative director at Travel Leaders Group

(That’s Ellen and Ashish conversing at the CX Summit in the photo, above.)

What You Missed

If you missed Arke’s second annual CX Summit, we encourage you to make plans to attend next year.

In the meantime, you can catch up on some of what you missed. Take a look at this series of remarkable images from The Sketch Effect, an Atlanta-based company that transforms words into works of art.

Margaret Wise leads Arke Systems' initiatives related to their strategic technology partners including Microsoft and Sitecore. Margaret joined the Microsoft CRM ecosystem with the introduction of Microsoft CRM v1 and has been contributing her extensive CRM experience ever since.

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Margaret holds an MBA with a concentration in Finance from Brenau University. Margaret has also volunteered around Atlanta through Hands On Atlanta, Prevent Child Abuse Georgia, at her church and her children’s school in Dunwoody. She has been a member of TAG (Technology Association of Georgia), CRM Society for 8 years and a board member for 3 years. As a member of WIT (Women in Technology), her favorite volunteer opportunities have been to mentor through Girls Get IT. Margaret is an avid reader and runner but mostly enjoys spending time with her husband, 10 year old son and 7 year old daughter.