If you’ve ever tried to make sense of the vast array of marketing technologies, hold tight. Things are about to get even more interesting.
In early May, Scott Brinker, aka the Godfather of MarTech, will make the big reveal of the latest Marketing Technology Landscape. This is a startling visual representation of companies involved in everything from sales automation, enablement and intelligence to social media and content marketing.
Scott created his first supergraphic in 2011. Back then, there were 150 companies on his chart. By last year, the numbers of companies jumped to nearly 4,000. We’ll find out the latest estimate at MarTech: The Marketing Tech Conference May 9 to 11 in San Francisco.
And think about this: Scott characterizes the companies on the graphic as only a “representative sample.” There are likely hundreds more, he concedes.
That’s a mind-boggling number of marketing technologies.
Turn Tools to Brand Experiences
Scott is the program chair for the MarTech conference, which runs May 9 to 11 in San Francisco. Arke representatives will be attending to put a practical spin on all this information about a technology-powered world.
To be sure, the numbers of companies in the MarTech space alone don’t change the realities businesses now face trying to use and integrate marketing technologies. However, they do quantify the challenge that every company interested in digital transformation now faces.
How can you move digital transformation from a concept to a reality? How can you integrate multiple marketing technologies to craft a seamless, effective and meaningful brand experience?
What can you do to give your customers an optimal experience across multiple touchpoints?
With so many marketing technology options now available, it’s a big challenge — one that can leave companies struggling to make sense of their options.
As Scott acknowledges, “Technology changes exponentially, organizations change logarithmically.”
Start With Strategy
Arke helps companies accelerate change to keep pace with the ever-evolving tech landscape. We do this by approaching MarTech from a strategic perspective.
We start with the end in mind and ask our clients to focus on the business problems they hope to solve. Once the objectives are clear we help them develop a strategic plan — one that helps them make decisions that drive desired actions.
Then and only then can we determine the best ways to use and integrate digital technologies.
Without a plan and a vision, even the best technologies fall flat. But by aligning marketing technology investments to business goals, our clients successfully leverage MarTech to drive customer growth through holistic brand experiences.
A strategic plan helps turn disparate technologies to an integrated system that drives revenue, makes the best use of your marketing investments, and improves experiences for both customers and employees.
It not only gives you the best return on your MarTech investments: It will also help you make sense of the ever-increasing numbers of marketing technologies.
(Want to learn more? Drop by booth 701 at MarTech: The Marketing Tech Conference from May 9 to 11 in San Francisco. Chris Spears and other Arke representatives will be on hand to explain how Arke helps businesses accomplish their objectives — and build better brand experiences. Click here to schedule a complimentary one-hour MarTech consultation.)