ARKE’s second annual Customer Experience (CX) Summit focused on intersecting experience and results. Our objective was to give attendees actionable information they could use right away.

Based on feedback from participants like Rey Searles, vice president of marketing at Fort Lauderdale, Fla.-based Life Extension, we hit our mark.

“After every session, I was like, ‘Wow! Did they talk to our company because this is exactly what we’re going through and some of the challenges that we’re facing today,” Searles told me.

Looking at CX From Many Perspectives

Held at Atlanta’s Buckhead Club on March 29, ARKE‘s CX Summit attracted dozens of industry professionals interested in better customer experiences.

Mo Bunnell, founder and president of Atlanta’s Bunnell Idea Group (BIG), called the agenda impressive. He specifically cited the range of speakers, all aligned around a common thread of the today’s key topics in marketing and business development. “But they all had a completely different perspective. I found that so interesting,” he said.

Mo Bunnell shares insights on how customers think.

Mo Bunnell shares insights on how customers think.

Patrick Kelly, assistant vice president of emerging technologies at San Antonio, Texas-based USAA, urged attendees to differentiate themselves with excellent customer experience. “With all the choices people have before them, you have a very, very limited time to engage your customer,” he said.

Patrick Kelly talks about emerging trends.

Patrick Kelly talks about emerging trends.

‘Do Good’ With Customer Experience

Ellen Adair Wyche, Strategic Development Consultant at Atlanta Hospital Hospitality House, explained how creating great customer experiences also helps build great communities. She suggested we look at companies through the lens of how we connect — “not just in terms of doing well, but doing good.”

Ellen Adair Wyche explains how to create experiences that give back.

Ellen Adair Wyche explains how to create experiences that give back.

Ashish Bisaria, SVP, North American Operations at Norcross, Ga.-based FLEETCOR, explained the nuances of digital transformation. In fact, he gave us an absolute recipe for enabling transformation in your own organization. “To help a company successfully transform, it is very helpful to use storytelling to help set the stage,” he said. It keeps everyone “updated and engaged all along the journey,” he added.

Ashish Bisaria explains digital transformation.

Ashish Bisaria explains digital transformation.

ARKE CX Summit: Learning, Sharing Knowledge

Bunnell also taught us a lot about communication and focusing in on the ways people think land earn. “Learn how people learn and then apply it to human behavioral science, psychology, and neuroscience. Learn why people make the decisions they make,” Bunnell said.

You may also like:  What We're All Doing Wrong with Content Marketing

ARKE’s Chief Marketing Technology Officer Chris Spears, said ARKE focuses on customer experience and creating results for customers. “This has allowed us to become experts in this category. At an event like our CX Summit, we can turn around and share that knowledge with other people.

“We’re passionate about these topics. And it’s great to bring other experts together and let them talk about these issues, too,” he said.

How can we help you advance your brand experiences? Share your questions and concerns in the comments below.

Margaret Wise leads Arke Systems' initiatives related to their strategic technology partners including Microsoft and Sitecore. Margaret joined the Microsoft CRM ecosystem with the introduction of Microsoft CRM v1 and has been contributing her extensive CRM experience ever since. Margaret holds an MBA with a concentration in Finance from Brenau University. Margaret has also volunteered around Atlanta through Hands On Atlanta, Prevent Child Abuse Georgia, at her church and her children’s school in Dunwoody. She has been a member of TAG (Technology Association of Georgia), CRM Society for 8 years and a board member for 3 years. As a member of WIT (Women in Technology), her favorite volunteer opportunities have been to mentor through Girls Get IT. Margaret is an avid reader and runner but mostly enjoys spending time with her husband, 10 year old son and 7 year old daughter.