How Arke Is Working to Build Better Brands

When we at Arke bring up the concept of brand experience, it’s interesting to consider what we hear from potential customers.

Most of our competitors come in and suggest the obvious. “You need a new website.” “You need a new email campaign.”

They tend to pitch something very specific.

And while we can deliver all of those things, we focus on the big idea of brand experience.

Understanding Brand Experience

Brand experience is not just how you communicate with your prospects or your employees or your partners or your distributors. It encompasses all of your key stakeholders — because they each have a piece of that chain in how you sell to your clients.

Supported by the customer journey, physical and digital channels, and strategically important technology, it sets the priority as the quality of a user’s experience.

With brand experience, you have to think holistically.

Read more …

As Chief Marketing Technologist at Arke, Chris Spears helps senior leaders align marketing technologies to broader digital transformation and customer experience initiatives. Versed in both technology and strategy, he is uniquely positioned to help clients and prospects understand the possibilities of marketing technology. He is a Sitecore Digital Strategy MVP with experience in web content management, customer relationship management systems, and analytics. A graduate of Georgia Tech with a B.S. in Computer Science, Chris is active in the Metro Atlanta Chamber Board of Directors, the Technology Association of Georgia, the American Marketing Association, the Atlanta CEO Council, and the Institute for Enterprise and Innovation.

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