Our Digital Marketing Courses

Different ways to learn – both at home, and at work.

Online Access + Content

Arke University in digital form. Learn anywhere.
$499/student
  • 1 Full-Year Online Access + Content
  • Access to any special content – including videos, webinars, etc.
  • Online Support
  • Downloadable Certificate of Completion
  •  3 Full Days of Live Instructor-led Training
  •  Personalized Workshops
  •  Access to experts, peers, and Arke University staff
  •  Print version of Arke University
  • Personalized Marketing Blueprint for Digital Transformation
Start Your Training

Arke U Accelerated

An expedited 1/2 day classroom-style session.
$499/student
  • Access to five courses: Marketing Foundation, Digital Marketing Overview, Digital Analytics, Strategic Thinking, Transformation Process
  • Certificate of Completion
  • 1/2 Day of Live Instructor-led Training
  • Access to peers, and Arke University staff
  • Print version of Arke University
  • Flexible Live Training Dates
  • Personalized Marketing Blueprint for Digital Transformation
Reserve Your Seat

Live Training + Content

Arke University classroom-style with access to digital platform.
$1999/student
  • 1 Full-Year Online Access + Content
  • Access to any special content – including videos, webinars, etc.
  • Online Support
  • Downloadable Certificate of Completion
  • 3 Full Days of Live Instructor-led Training
  • Personalized Workshops
  • Access to experts, peers, and Arke University staff
  • Print version of Arke University
  • Flexible Live Training Dates
  • Personalized Marketing Blueprint for Digital Transformation
Reserve Your Seat

The Complete Course List

The ARKE mission is to graduate the best-prepared, most avidly sought-after professionals in the marketing technology industry. Each class is designed to hone the skills and processes needed to ensure marketing (and technology) operate successfully. You will leave with a complete understanding of martech and how to apply it to your own organization.


Marketing Foundation

In this course, you’ll learn how the fundamental aspects of modern marketing apply to your organization.

Digital Marketing Overview

In this course, you’ll explore the modern marketing funnel and the many opportunities digital marketing creates within it.

Project Management

All marketers have to learn how to put on their PM hats. Learn the ropes and how to manage your own technology and creative partners.

Marketing Automation & Email

In this course, you’ll learn how Marketing Automation can help you to streamline your marketing efforts and deliver results. Also master the power of integration and understand the skills necessary to be great.

Customer Experience Platform (CMS)

In this course, you’ll learn what makes a CMS an invaluable part of digital marketing, the team members who give it life and keep it working, and strategies for its optimal use.

Customer Relationship Management (CRM)

In this course, you’ll learn how today’s CRM systems function as the brains for organizations, driving decision making,
automation, and predictive analytics.

E-Commerce

Explore the complexities of E-Commerce, factors that influence it, and the people who make it possible.

Programming 101

Would you ever believe that marketers would need to learn development? Learn the basics about how it all works together, and learn the tech speak for when problems arise. And don’t worry – you won’t be coding.

Data Analytics

Analytics tells us the “what happened” and gives us a way to see into the future. Learn how to harness analytics to make decisions for the now and the rest of the marketing calendar year.

Strategic Thinking

In this course, you’ll learn how to develop and implement resilient, customer-focused marketing strategies that support your organization’s overall business goals.

Transformation Process

This course explores the evolution process of going from a disjointed marketing practice to one that is fully integrated.