Fractional CMTOs: Understanding the Cost and Benefits

Fractional CMTOs: Understanding the Cost and Benefits

Chief Marketing Technology Officers (CMTO) blur the lines between marketing, IT, and data science, closing the gaps between CMOs and CIOs. They’re strategists and technology advocates with the creativity and technical skills to align marketing technology with...
Make People the Focus of Your Digital Transformation

Make People the Focus of Your Digital Transformation

People are the heart of every digital transformation. But too often, organizations make technology the priority — obscuring the real purpose and potential value of their investments. To make the most of technology, organizations should channel the young knight...
The CMO Guide to Digital Transformation

The CMO Guide to Digital Transformation

The CMO Guide to Digital Transformation Digital transformation is one of the newer buzzwords to hit the marketing channel. It may leave you wondering what it’s really all about, which is why I’ve put this guide together. The CMO Guide to Digital...