Make People the Focus of Digital Transformation

Make People the Focus of Digital Transformation

People are the heart of every digital transformation. But too often, organizations make technology the priority — obscuring the real purpose and potential value of their investments. To make the most of technology, organizations should channel the young knight...
The CMO Guide to Digital Transformation

The CMO Guide to Digital Transformation

The CMO Guide to Digital Transformation Digital transformation is one of the newer buzzwords to hit the marketing channel. It may leave you wondering what it’s really all about, which is why I’ve put this guide together. The CMO Guide to Digital...
How to Make Data-Driven Decisions Your Boss Will Love

How to Make Data-Driven Decisions Your Boss Will Love

Organizations are seeking to make more data-driven decisions. Competition and increased consumer expectations have left little room for guesswork. Every decision must now be backed by data. A survey conducted by Applied Predictive Technologies and the Economist...