How SMBs Can Create Big Impact Digital Transformations

How SMBs Can Create Big Impact Digital Transformations

Digital transformation is a business imperative — and the source of increasing anxiety for businesses of all sizes. While Fortune 500 companies have the resources to embrace the latest technologies, small to medium-size businesses (SMBs) often struggle to make sense...
Now Is the Time to Embrace Customer Journey Mapping

Now Is the Time to Embrace Customer Journey Mapping

First of a two-part series Customer journey mapping is on the minds of far more people today than five years ago — and I didn’t need to check Google Trends to prove it. I’m speaking from experience. In 2012, I gave a presentation on customer journey...