Brand Experience Insights

Elevate your brand experience with the latest ideas and insights on marketing strategies, new technologies and ways to improve your customer connections.

How Great Companies Overcome Technology Debt

No one would argue that most companies have made significant investments in technology over the past twenty years in an attempt to keep pace with consumer expectations. However, the recent changes in devices and the way people use the internet is outpacing what many... read more

Top 10 Reasons to Work for Arke!

Image courtesy of lostintheredwoods at Flickr.com I work at a company with positive leadership that encourages voicing ideas for solving problems and that’s growing drastically. This is a place where people are hungry for knowledge and dive into niche... read more

What Sales Really Needs from Marketing Operations

Image courtesy of JD Hancock at Flickr.com The common thread for sales and marketing alignment relates to leads: qualification, hand off, common performance indicators, etc. These are definitely must have on-going, discussions for every B2B complex sale organization.... read more

Creating Project Leaders

Image courtesy of Les Haines at Flickr.com Last week I had the privileged and opportunity to sit with a very busy individual – Jack Macko, the Vice President of Operations at Arke. We spoke about all things related to project management and here are some... read more

The Great Scott Brinker and MarTech

Image courtesy of dony31 at Flickr.com A few of our team members had the privilege of attending the Marketing Tech Conference in San Francisco not too long ago. We’ve put together the key points we took way from the event that will hopefully give you insight as... read more

Creative Marketing for Bland Brands

Image courtesy of Torgrim Torve on Flickr.com How do you get creative marketing for bland brands? How do you make customers care about your brand when it’s not the latest and greatest gadget or when you operate in the B2B space? I’m talking about brands... read more

Top 10 Marketing Tools in 2015

Image Courtesy Iwillbehomesoon on Flickr.com Arke is pleased to present a few of our favorite things  – the top 10 marketing tools in 2015, if you will. Listed below are some technologies and ideas that we predict will influence marketing over the next year and... read more

Mastering Digital Marketing for Ecommerce

Image courtesy of Fosforix at Flickr.com E-commerce is dominated by some heavy hitters like Amazon and Ebay, but there are many click-and-mortar organizations making successful waves in the world of ecommerce. Mastering digital marketing for ecommerce is challenging.... read more

Top CMO Priorities in 2015

Image courtesy of fR/DV/RS at Flickr.com What will the CMOs of some of the nation’s top companies be focused on? Only time can really tell but predictions can be made. 2014 saw still ever popular content marketing strategies, growth in digital marketing tools,... read more

The Fundamentals of Digital Marketing

Image courtesy of FG on Flickr.com The marketing mix, or “Four P’s”, have always been a staple for any organization’s marketing strategy. What’s your product, how much does it cost, how is it distributed, and to whom and how is it... read more

The Sitecore Federated Experience Manager

View A Demo of the Sitecore Federated Experience Manager Earlier this year, Sitecore announced that it would integrate Arke’s Cross-Channel Engagement (CCE) Tool into the core product. The Sitecore Federated Experience Manager (formerly known as Arke’s CCE... read more

5 Sitecore DMS Pro Tips

Image courtesy of Sunova Surfboards on Flickr After last month’s Atlanta Sitecore User Group, one thing remains certain: it’s not about how to use Sitecore DMS; it’s about how you think about Sitecore DMS. The DMS product itself is actually very easy... read more

The Complete Guide to Getting Started with SEO

Fluffy Kitten Every once in a while, I get the opportunity to work with clients – and it’s a ton of fun. Nothing makes me happier than solving complex problems. One particular client was just getting started with SEO and they wanted us to analyze their... read more

How Google Changed My Life in a Day

I’m going to tell you a personal story. I know – I don’t often tell personal stories, and I know that we don’t know each other very well, but it’s a good one. I promise. In one specific way, I’m kind of a product of SEO. Well not... read more

The CMS Anywhere Tool

View a Demo of the CMS Anywhere Tool The CMS Anywhere Tool (aka Arke’s Cross Channel Engagement Tool) permits users to edit non-Sitecore websites (WordPress, static HTML websites, etc.) from the Sitecore content editing platform. It would also extend... read more

The Georgia Technology Summit

The Georgia Technology Summit, hosted by TAG, will be held this Wednesday, March 26th at the Cobb Galleria Centre. If you will be in the Atlanta area, make sure you register and attend this event!! Arke Systems will be attending as a sponsor, so make some time to stop... read more

Why You Should Ignore Bounce Rate

Pay no attention to the man behind the curtain! Well, the Bounce Rate man at least. Any marketer who uses Google Analytics will notice the variety of reports available them – among those being the ever-depressing Bounce Rate report. I say... read more

When Do You Want Your Newsletter?!

Marketing Technology Insights (MTI) Email Newsletter Delivered Have you subscribed to our MTI blog newsletter? If not, you should subscribe right now!! Every other Tuesday morning we deliver a summary of the articles published over the previous two weeks via email... read more

But What Is Marketing Technology?

If you’re like many other millions of marketing managers and executives in marketing and advertising, then “marketing technology” might still sound a little unfamiliar. Here’s how we define marketing technology: Marketing technology is the set... read more

5 Classic Concepts to Increase the Value of Website Visits – Gathering Additional Persona Data on Visitors

This is the final article in a six-part series focused on increasing the value of website visits. In this article, we’ll take a look at gathering persona info from other sources. In case you’ve missed any earlier articles, click through for series overview,... read more