Ad agency trends and Q3 2014 financials update

Ad agency trends and Q3 2014 financials update

The top 4 publicly-held global advertising holding companies — WPP, Omnicom, Publicis, and IPG — recently reported their third quarter 2014 earnings. I sifted through the investor fillings and analysts calls to uncover the following trends for the most recent quarter:...
Sapient acquisition add revenue, talent to Publicis

Sapient acquisition add revenue, talent to Publicis

Publicis announced this week their intent to acquire Boston-based Sapient, a marketing and technology consulting company. The $3.7B in cash-based acquisition comes on the heals of the collapsed merger plans between Publicis and Omnicom. While some speculate that...
The Top Marketing Agencies in Atlanta – Q3 2014

The Top Marketing Agencies in Atlanta – Q3 2014

Late yesterday I published the Top Marketing Agencies in Atlanta slide, Q4 2014 update. The primary changes to the network and independent agencies in our market included: Omnicom and Publicis were split apart due to their failed merger. Nurun moved under the Publicis...
The State of Advertising Agencies Industry: Q1 2014

The State of Advertising Agencies Industry: Q1 2014

The top 4 publicly-held global advertising companies — WPP, Omnicom, Publicis, and IPG — reported their first quarter 2014 earnings last week and there’s tons of interesting data on the state of the ad industry. There are 5 notable themes that you’ll...
The Top Marketing Agencies in Atlanta – Q1, 2014

The Top Marketing Agencies in Atlanta – Q1, 2014

Late yesterday I published the new Top Marketing Agencies in Atlanta slide. This version represents a current view of network and independent agencies in our market. Here are few highlights that I want to call to your attention: Added 2 Networks: Dentsu and MDC...