Now Is the Time to Embrace Customer Journey Mapping

Now Is the Time to Embrace Customer Journey Mapping

First of a two-part series Customer journey mapping is on the minds of far more people today than five years ago — and I didn’t need to check Google Trends to prove it. I’m speaking from experience. In 2012, I gave a presentation on customer journey...
One Customer Journey Map Is Just Like Another – Really

One Customer Journey Map Is Just Like Another – Really

Customer journey maps are arguably the best tool marketers have to understand and improve brand experience. They help companies visualize the steps their customers take — from initial contact through engagement, along a path that ideally leads to long-term loyalty....