How to Clean Your Data Masterfully

How to Clean Your Data Masterfully

Sometimes when something is just cluttered, dirty, and unorganized we can no longer ignore it – we know it’s time to clean house and we feel compelled to do so. Much like your closet after 10 or 15 years of hoarding, CRM could use a clean-up as well. But,...
The Beginner’s Guide to Machine Learning

The Beginner’s Guide to Machine Learning

Image courtesy of mckinney75402 on flickr.com You may have looked at the title of this post and thought – what in the world is machine learning (ML)? I’ve gained a pretty good understanding of it. If you’ve ever wanted to know anything about machine...
Paid Search (and other forms of Paid Promotion)

Paid Search (and other forms of Paid Promotion)

Image courtesy of david_a_l at Flickr.com Should you pay for customers to find you? Paid search and other forms of SEM (Search Engine Marketing), like PPC (Pay-per-Click)  or CPC (Cost-per-Click), have gained popularity over time. Search Engine Land.com defines SEM as...
Top 4 Internal KPIs Service Organizations Should Use

Top 4 Internal KPIs Service Organizations Should Use

I recently shared an article, Top KPIs Service Organizations Should Use For Client Work that talks about how to measure and manage your client based projects. While thinking about great KPIs, I jotted down some of my top KPIs for measuring our business, internally....
Top 4 Factors for Improving Customer Experience

Top 4 Factors for Improving Customer Experience

Customer experience is a huge part of customer-centricity – a serious focus and passion of ours. For those who may not be familiar with the term “customer-centricity,” the fundamental ideology, as defined by Pete Fader, Professor of Marketing & Co-Director –...