CPG Digital Challenges and Trends

CPG Digital Challenges and Trends

2016 was a challenging year for many in consumer packaged goods (CPG) companies. A tough economic environment, coupled with increasingly conservative spending habits, is forcing CPG brands to think more strategically to stay ahead. In the past few years we’ve also...
How to Make Data-Driven Decisions Your Boss Will Love

How to Make Data-Driven Decisions Your Boss Will Love

Organizations are seeking to make more data-driven decisions. Competition and increased consumer expectations have left little room for guesswork. Every decision must now be backed by data. A survey conducted by Applied Predictive Technologies and the Economist...

Arke’s Marketing Technology South Event

Arke’s Marketing Technology South Event On May 16 we held our first Marketing Technology South: Planning for 2020 Event at the beautiful Buckhead Club. Arke Marketing Technology South is about putting a framework in place for people to think about marketing...
Arke’s Hierarchy of Marketing Technology Needs

Arke’s Hierarchy of Marketing Technology Needs

We’ve all heard of Maslow’s Hierarchy of Needs – a set of stages that depicts human motivations. It starts with the very basic needs and ends with psychological fulfillment. But it can also be applied to marketing technology. We asked ourselves at...