What Digital Transformation Really Looks Like

  What is Digital Transformation? Digital transformation is a term that many are throwing around and even fewer have a real understanding of or vision for. It’s easily the next generation of up-and-coming buzzwords that soon everyone will be using in hopes...
How to Make Data-Driven Decisions Your Boss Will Love

How to Make Data-Driven Decisions Your Boss Will Love

Organizations are seeking to make more data-driven decisions. Competition and increased consumer expectations have left little room for guesswork. Every decision must now be backed by data. A survey conducted by Applied Predictive Technologies and the Economist...

Arke’s Marketing Technology South Event

Arke’s Marketing Technology South Event On May 16 we held our first Marketing Technology South: Planning for 2020 Event at the beautiful Buckhead Club. Arke Marketing Technology South is about putting a framework in place for people to think about marketing...
Arke’s Hierarchy of Marketing Technology Needs

Arke’s Hierarchy of Marketing Technology Needs

We’ve all heard of Maslow’s Hierarchy of NeedsĀ – a set of stages that depicts human motivations. It starts with the very basic needs and ends with psychological fulfillment. But it can also be applied to marketing technology. We asked ourselves at...
Taking Advantage of Online Reviews -Yes Even Bad Ones

Taking Advantage of Online Reviews -Yes Even Bad Ones

Image courtesy of Damian GadalĀ on flickr.com When most people are making a major purchase, or even a small one they look to online reviews for guidance. For many organizations this could be a saving grace or a nightmare. Here’s a guide to taking advantage of...