How to Clean Your Data Masterfully

How to Clean Your Data Masterfully

Sometimes when something is just cluttered, dirty, and unorganized we can no longer ignore it – we know it’s time to clean house and we feel compelled to do so. Much like your closet after 10 or 15 years of hoarding, CRM could use a clean-up as well. But,...
How to Make Data-Driven Decisions Your Boss Will Love

How to Make Data-Driven Decisions Your Boss Will Love

Organizations are seeking to make more data-driven decisions. Competition and increased consumer expectations have left little room for guesswork. Every decision must now be backed by data. A survey conducted by Applied Predictive Technologies and the Economist...

Arke’s Marketing Technology South Event

Arke’s Marketing Technology South Event On May 16 we held our first Marketing Technology South: Planning for 2020 Event at the beautiful Buckhead Club. Arke Marketing Technology South is about putting a framework in place for people to think about marketing...
The Beginner’s Guide to Machine Learning

The Beginner’s Guide to Machine Learning

Image courtesy of mckinney75402 on flickr.com You may have looked at the title of this post and thought – what in the world is machine learning (ML)? I’ve gained a pretty good understanding of it. If you’ve ever wanted to know anything about machine...
Google’s Cloud Hadoop Nodes

Google’s Cloud Hadoop Nodes

Hot Technology Something recently caught my eye, and that is Google’s cloud Hadoop nodes offering. It is a really powerful tool, and I’d like to do my part to share the education. In a nutshell, it’s a distributed database that is incredibly easy to access. Many...
Top 4 Pain Points of C-Level Marketers

Top 4 Pain Points of C-Level Marketers

The CMO Exchange & Failing Technology Last week, Arke had the tremendous privilege of leading a brainweave session at the CMO Exchange in Ponte Vedra Beach. The topic for our discussion was “Avoiding Marketing Failure: Customer Centricity in 2014 and...