BrandTech Is the New MarTech, Arke Executive Says

BrandTech Is the New MarTech, Arke Executive Says

ATLANTA — Still struggling to make sense of too much MarTech? Actually, you may be focusing on the wrong target. At a P&G Alumni Network Event at Coca-Cola Headquarters here Wednesday night, Arke Vice President of Strategy Margaret Wise told attendees to shift...
5 Great Articles Marketers Won’t Want to Miss

5 Great Articles Marketers Won’t Want to Miss

OK, marketers. We’ll spare you the ICYMI. To be honest, the acronym for “In Case You Missed It” leaves me anxious. How is it possible to not miss things? Isn’t it normal for busy professionals to miss things on a daily basis, what with the demands of that...