The CMO Guide to Digital Transformation

The CMO Guide to Digital Transformation

The CMO Guide to Digital Transformation Digital transformation is one of the newer buzzwords to hit the marketing channel. It may leave you wondering what it’s really all about, which is why I’ve put this guide together. The CMO Guide to Digital...
CPG Digital Challenges and Trends

CPG Digital Challenges and Trends

2016 was a challenging year for many in consumer packaged goods (CPG) companies. A tough economic environment, coupled with increasingly conservative spending habits, is forcing CPG brands to think more strategically to stay ahead. In the past few years we’ve also...
Why It’s Not the Technology That Failed You

Why It’s Not the Technology That Failed You

Ever bought something then instantly regretted it? Maybe it didn’t work the way you thought or the cost wasn’t worth the hype. It can feel the same way when purchasing marketing technology tools. As you can guess from the title, it’s not the...