Creating Your Very Best Marketing Technology Stack

Creating Your Very Best Marketing Technology Stack

Image courtesy of Horia Varlan at Flickr.com What does it really mean to have a marketing technology stack and what is a truly great one made up of? A marketing technology stack encompasses all the tools that make up an organization’s technologies specifically...
Utilities: Best Practices for Outage Communications

Utilities: Best Practices for Outage Communications

Image courtesy of Roadsidepictures at Flickr.com According to MarketingCharts.com, in 2014 71% of participants – executives in IT, finance, sales, marketing and other departments in the utility space, wanted to rapidly inform and get customers to buy new...
Arke’s Hierarchy of Marketing Technology Needs

Arke’s Hierarchy of Marketing Technology Needs

We’ve all heard of Maslow’s Hierarchy of Needs – a set of stages that depicts human motivations. It starts with the very basic needs and ends with psychological fulfillment. But it can also be applied to marketing technology. We asked ourselves at...
Taking Advantage of Online Reviews -Yes Even Bad Ones

Taking Advantage of Online Reviews -Yes Even Bad Ones

Image courtesy of Damian Gadal on flickr.com When most people are making a major purchase, or even a small one they look to online reviews for guidance. For many organizations this could be a saving grace or a nightmare. Here’s a guide to taking advantage of...
Top 10 Marketing Tools in 2015

Top 10 Marketing Tools in 2015

Image Courtesy Iwillbehomesoon on Flickr.com Arke is pleased to present a few of our favorite things  – the top 10 marketing tools in 2015, if you will. Listed below are some technologies and ideas that we predict will influence marketing over the next year and...