How to Make Data-Driven Decisions Your Boss Will Love

How to Make Data-Driven Decisions Your Boss Will Love

Organizations are seeking to make more data-driven decisions. Competition and increased consumer expectations have left little room for guesswork. Every decision must now be backed by data. A survey conducted by Applied Predictive Technologies and the Economist...

Arke’s Marketing Technology South Event

Arke’s Marketing Technology South Event On May 16 we held our first Marketing Technology South: Planning for 2020 Event at the beautiful Buckhead Club. Arke Marketing Technology South is about putting a framework in place for people to think about marketing...
The Secret to Personalization in Sitecore

The Secret to Personalization in Sitecore

Personalization is hard. There, I said it. It’s challenging for a number of reasons, but the top two reasons why my clients tell me they haven’t started on personalization or even scratched the surface yet is because they 1) don’t understand what it...
Creating Your Very Best Marketing Technology Stack

Creating Your Very Best Marketing Technology Stack

Image courtesy of Horia Varlan at Flickr.com What does it really mean to have a marketing technology stack and what is a truly great one made up of? A marketing technology stack encompasses all the tools that make up an organization’s technologies specifically...
Congrats to Craig Taylor, Sitecore Technology MVP!

Congrats to Craig Taylor, Sitecore Technology MVP!

Arke Systems’ Craig Taylor wins Sitecore “Most Valuable Professional” Award Elite distinction awarded for Innovation in Customer Experience Management and Exceptional Contributions to the Sitecore Community Atlanta, Georgia, United States — January 28, 2015 —...