A Five-Step​ Guide to Productizing Your Services

A Five-Step​ Guide to Productizing Your Services

Two years ago we wrote a post about whether there was a difference between services and product marketing (If you want the answer, click the link below after you read this). It’s true – products and services have their own challenges around marketing but...
Creating Your Very Best Marketing Technology Stack

Creating Your Very Best Marketing Technology Stack

Image courtesy of Horia Varlan at Flickr.com What does it really mean to have a marketing technology stack and what is a truly great one made up of? A marketing technology stack encompasses all the tools that make up an organization’s technologies specifically...
Taking Advantage of Online Reviews -Yes Even Bad Ones

Taking Advantage of Online Reviews -Yes Even Bad Ones

Image courtesy of Damian Gadal on flickr.com When most people are making a major purchase, or even a small one they look to online reviews for guidance. For many organizations this could be a saving grace or a nightmare. Here’s a guide to taking advantage of...
Creating the Best Social Media Plan for Your Brand

Creating the Best Social Media Plan for Your Brand

Image courtesy of Peter Kirkeskov Rasmussen on Flickr.com I can promise creating the best social media plan for your brand won’t be easy, but if you follow these simple steps you can have a great asset added to your communication tools. Since businesses have...
6 Alternative Ways to Reuse Blog Content

6 Alternative Ways to Reuse Blog Content

Image courtesy of 10ch on Flickr.com Marketers love to talk about the importance of original content. Unfortunately, the discussion tends to focus on content creation – not content utilization. This has led to a proliferation of “single use” content. This means...
Scaling Enterprise Marketing

Scaling Enterprise Marketing

My focus really hasn’t changed much over the past year. I want us to continue to understand the nuance of digital marketing at massive scale. How do giants like Coca Cola successfully market in a digital world? If you are a giant enterprise you are probably thinking,...