The Secret to Personalization in Sitecore

The Secret to Personalization in Sitecore

Personalization is hard. There, I said it. It’s challenging for a number of reasons, but the top two reasons why my clients tell me they haven’t started on personalization or even scratched the surface yet is because they 1) don’t understand what it...
Creating Your Very Best Marketing Technology Stack

Creating Your Very Best Marketing Technology Stack

Image courtesy of Horia Varlan at Flickr.com What does it really mean to have a marketing technology stack and what is a truly great one made up of? A marketing technology stack encompasses all the tools that make up an organization’s technologies specifically...
Personalization and B2B is 1+1=0

Personalization and B2B is 1+1=0

Image courtesy of Susanne Nilsson on flickr.com Personalization and B2B have always been tricky. You know you should be doing it but you don’t know the first place to start –so you take cues from B2C organizations who operate entirely different. Unfortunately,...
Great Marketing Gone Wrong

Great Marketing Gone Wrong

Image courtesy of Farrukh at Flickr.com I got this direct piece mailer in my home mailbox last week and my marketing mind immediately went into evaluation mode. (Similar to lit majors that can’t just read a book, ahem in my book club…) Side note, this is a constant...
How to Do Marketing Personalization Like a Boss

How to Do Marketing Personalization Like a Boss

Image courtesy of Chris Blakely on Flickr.com My mother goes on maybe 2 – 3 cruises a year. She’s a die-hard Disney Cruise Lines fan, but appreciates her Diamond-level status with Carnival Cruise Lines. She’s sailed from almost every port in the...