How to Maximize the Lifetime Value of Your Customers

How to Maximize the Lifetime Value of Your Customers

Here’s a riddle for you. Returning and repeat customers generate higher revenues than new customers, according to sources including Adobe. And according to research by Bain & Company, increasing customer retention rates by 5 percent increases profits from 25...
How to Get Started With Personalization: An ARKE Guide

How to Get Started With Personalization: An ARKE Guide

Second of a two-part series Overwhelmed by the idea of personalized marketing? Don’t be. It’s easy to implement simple personalization and jump-start your efforts. At ARKE, many of our clients leverage Sitecore, a leading digital experience provider....
The Secret to Personalization in Sitecore

The Secret to Personalization in Sitecore

Personalization is hard. There, I said it. It’s challenging for a number of reasons, but the top two reasons why my clients tell me they haven’t started on personalization or even scratched the surface yet is because they 1) don’t understand what it...
Creating Your Very Best Marketing Technology Stack

Creating Your Very Best Marketing Technology Stack

Image courtesy of Horia Varlan at Flickr.com What does it really mean to have a marketing technology stack and what is a truly great one made up of? A marketing technology stack encompasses all the tools that make up an organization’s technologies specifically...