How to Clean Your Data Masterfully

How to Clean Your Data Masterfully

When something is cluttered, dirty, and unorganized we can no longer ignore it. And much like your closet after 10 or 15 years of hoarding, your customer relationship management (CRM) also needs periodic cleaning. But cleaning CRM or any database isn’t as simple...
Creating Your Very Best Marketing Technology Stack

Creating Your Very Best Marketing Technology Stack

Image courtesy of Horia Varlan at Flickr.com What does it really mean to have a marketing technology stack and what is a truly great one made up of? A marketing technology stack encompasses all the tools that make up an organization’s technologies specifically...
Great Marketing Gone Wrong

Great Marketing Gone Wrong

Image courtesy of Farrukh at Flickr.com I got this direct piece mailer in my home mailbox last week and my marketing mind immediately went into evaluation mode. (Similar to lit majors that can’t just read a book, ahem in my book club…) Side note, this is a constant...
Why CRM and Email Integration Is Paramount

Why CRM and Email Integration Is Paramount

We are fortunate enough to have the opportunity to see a variety of CRM and email platforms within our client organizations.  For the last 4 years, we have been presenting CRM as the hub of your marketing technology stack and we believe that most people understand why...