How to Clean Your Data Masterfully

How to Clean Your Data Masterfully

Sometimes when something is just cluttered, dirty, and unorganized we can no longer ignore it – we know it’s time to clean house and we feel compelled to do so. Much like your closet after 10 or 15 years of hoarding, CRM could use a clean-up as well. But,...
Creating Your Very Best Marketing Technology Stack

Creating Your Very Best Marketing Technology Stack

Image courtesy of Horia Varlan at Flickr.com What does it really mean to have a marketing technology stack and what is a truly great one made up of? A marketing technology stack encompasses all the tools that make up an organization’s technologies specifically...
Great Marketing Gone Wrong

Great Marketing Gone Wrong

Image courtesy of Farrukh at Flickr.com I got this direct piece mailer in my home mailbox last week and my marketing mind immediately went into evaluation mode. (Similar to lit majors that can’t just read a book, ahem in my book club…) Side note, this is a constant...
Why CRM and Email Integration Is Paramount

Why CRM and Email Integration Is Paramount

We are fortunate enough to have the opportunity to see a variety of CRM and email platforms within our client organizations.  For the last 4 years, we have been presenting CRM as the hub of your marketing technology stack and we believe that most people understand why...