9 Customer Takeaways From Forrester’s 2017 CXNYC Forum

9 Customer Takeaways From Forrester’s 2017 CXNYC Forum

Forrester’s 2017 CXNYC Forum leveraged the firm’s most recent research to help customer experience (CX) professionals plan, design, and manage experiences that create business impact. Held Tuesday and Wednesday this week at the New York Hilton Midtown in New...
Why Lyft & Uber Crushed Taxis: What Marketers Can Learn

Why Lyft & Uber Crushed Taxis: What Marketers Can Learn

Hailing a taxi these days seems so antiquated. Now someone who needs to get from point A to point B is more likely to open a mobile ride-booking app. Lyft and, in spite of its public relations problems, Uber, have taken root in the collective consciousness. Introduced...