Why Lyft & Uber Crushed Taxis: What Marketers Can Learn

Why Lyft & Uber Crushed Taxis: What Marketers Can Learn

Hailing a taxi these days seems so antiquated. Now someone who needs to get from point A to point B is more likely to open a mobile ride-booking app. Lyft and, in spite of its public relations problems, Uber, have taken root in the collective consciousness. Introduced...