BrandTech Is the New MarTech, Arke Executive Says

BrandTech Is the New MarTech, Arke Executive Says

ATLANTA — Still struggling to make sense of too much MarTech? Actually, you may be focusing on the wrong target. At a P&G Alumni Network Event at Coca-Cola Headquarters here Wednesday night, Arke Vice President of Strategy Margaret Wise told attendees to shift...
Why It’s Not the Technology That Failed You

Why It’s Not the Technology That Failed You

Ever bought something then instantly regretted it? Maybe it didn’t work the way you thought or the cost wasn’t worth the hype. It can feel the same way when purchasing marketing technology tools. As you can guess from the title, it’s not the...