Why It’s Not the Technology That Failed You

Why It’s Not the Technology That Failed You

Ever bought something then instantly regretted it? Maybe it didn’t work the way you thought or the cost wasn’t worth the hype. It can feel the same way when purchasing marketing technology tools. As you can guess from the title, it’s not the...
The World’s Best Sitecore Partners & Developers

The World’s Best Sitecore Partners & Developers

Image courtesy of QratorApp from Flickr.com Earlier in the year, Clutch (formerly known as Sourcing Line) released a study of the best Sitecore partners and developers.  Clutch uses their “Leaders Matrix Methodology” – a process through which they...
Top 4 Pain Points of C-Level Marketers

Top 4 Pain Points of C-Level Marketers

The CMO Exchange & Failing Technology Last week, Arke had the tremendous privilege of leading a brainweave session at the CMO Exchange in Ponte Vedra Beach. The topic for our discussion was “Avoiding Marketing Failure: Customer Centricity in 2014 and...
D is for Digital. T is for Transformation.

D is for Digital. T is for Transformation.

We’ve been talking a lot lately about the Marketing Technology Alignment (MTA) and what goes into each level of the alignment. In order to scale the categories, a digital transformation must occur. I stumbled on this article thanks to a teammate of mine: MIT Sloan...