A Five-Step​ Guide to Productizing Your Services

A Five-Step​ Guide to Productizing Your Services

Two years ago we wrote a post about whether there was a difference between services and product marketing (If you want the answer, click the link below after you read this). It’s true – products and services have their own challenges around marketing but...
Arke’s Hierarchy of Marketing Technology Needs

Arke’s Hierarchy of Marketing Technology Needs

We’ve all heard of Maslow’s Hierarchy of Needs – a set of stages that depicts human motivations. It starts with the very basic needs and ends with psychological fulfillment. But it can also be applied to marketing technology. We asked ourselves at...
Top 10 Email Marketing Crimes + Email Best Practices eBook

Top 10 Email Marketing Crimes + Email Best Practices eBook

I have seen some spectacular examples of email marketing. You probably have too and you just never really thought about it. I’ve also seen some poor examples of email marketing, and much like finding Orion in the night sky, you know it when you see it. The Top...
How Do Your Agencies Stack Up Against Each Other?

How Do Your Agencies Stack Up Against Each Other?

I was having conversations with an Atlanta company recently about how they work with their agencies. These agencies are all specialists and perform specific functions – some of them are masters in social and analytics while others have mastered SEO and PPC....