How to Get Started With Personalization: An ARKE Guide

How to Get Started With Personalization: An ARKE Guide

Second of a two-part series Overwhelmed by the idea of personalized marketing? Don’t be. It’s easy to implement simple personalization and jump-start your efforts. At ARKE, many of our clients leverage Sitecore, a leading digital experience provider....
Paid Search (and other forms of Paid Promotion)

Paid Search (and other forms of Paid Promotion)

Image courtesy of david_a_l at Flickr.com Should you pay for customers to find you? Paid search and other forms of SEM (Search Engine Marketing), like PPC (Pay-per-Click)  or CPC (Cost-per-Click), have gained popularity over time. Search Engine Land.com defines SEM as...
The Complete Guide to Nurture Campaigns

The Complete Guide to Nurture Campaigns

Image Courtesy of Kristina Alexanderson on Flickr.com Whatever type of  business you are in, B2C or B2B, there must be a fundamental understanding of how your customers tick. What are their likes and dislikes? Are they picky, unsure, nervous, or confident? In recent...
How to Create a Kick-Ass Email Marketing Strategy

How to Create a Kick-Ass Email Marketing Strategy

Image courtesy of Kevin Fitz on Flickr.com We’ve all been there – and by there I mean the place where we open up emails on our laptops, phones, or other devices to see about ten promotional emails, maybe more. Some of those emails we signed up for while others are...