The Secret to Effective, High Conversion Nurture Programs

The Secret to Effective, High Conversion Nurture Programs

The secret to effective, irresistible and high-converting nurture programs? It’s all about the value, the journey, and level of awareness that prospect has about your brand and products or services. If you’re looking to master nurture programs for your...
Creating Your Very Best Marketing Technology Stack

Creating Your Very Best Marketing Technology Stack

Image courtesy of Horia Varlan at Flickr.com What does it really mean to have a marketing technology stack and what is a truly great one made up of? A marketing technology stack encompasses all the tools that make up an organization’s technologies specifically...
Arke’s Hierarchy of Marketing Technology Needs

Arke’s Hierarchy of Marketing Technology Needs

We’ve all heard of Maslow’s Hierarchy of Needs – a set of stages that depicts human motivations. It starts with the very basic needs and ends with psychological fulfillment. But it can also be applied to marketing technology. We asked ourselves at...
The Beginner’s Guide to Machine Learning

The Beginner’s Guide to Machine Learning

Image courtesy of mckinney75402 on flickr.com You may have looked at the title of this post and thought – what in the world is machine learning (ML)? I’ve gained a pretty good understanding of it. If you’ve ever wanted to know anything about machine...
Taking Advantage of Online Reviews -Yes Even Bad Ones

Taking Advantage of Online Reviews -Yes Even Bad Ones

Image courtesy of Damian Gadal on flickr.com When most people are making a major purchase, or even a small one they look to online reviews for guidance. For many organizations this could be a saving grace or a nightmare. Here’s a guide to taking advantage of...