How to Maximize the Lifetime Value of Your Customers

How to Maximize the Lifetime Value of Your Customers

Here’s a riddle for you. Returning and repeat customers generate higher revenues than new customers, according to sources including Adobe. And according to research by Bain & Company, increasing customer retention rates by 5 percent increases profits from 25...
Arke’s Hierarchy of Marketing Technology Needs

Arke’s Hierarchy of Marketing Technology Needs

We’ve all heard of Maslow’s Hierarchy of Needs – a set of stages that depicts human motivations. It starts with the very basic needs and ends with psychological fulfillment. But it can also be applied to marketing technology. We asked ourselves at...
Personalization and B2B is 1+1=0

Personalization and B2B is 1+1=0

Image courtesy of Susanne Nilsson on flickr.com Personalization and B2B have always been tricky. You know you should be doing it but you don’t know the first place to start –so you take cues from B2C organizations who operate entirely different. Unfortunately,...
Great Marketing Gone Wrong

Great Marketing Gone Wrong

Image courtesy of Farrukh at Flickr.com I got this direct piece mailer in my home mailbox last week and my marketing mind immediately went into evaluation mode. (Similar to lit majors that can’t just read a book, ahem in my book club…) Side note, this is a constant...
Everything You Need to Know About Marketing Automation

Everything You Need to Know About Marketing Automation

Image courtesy of darkday at Flickr.com Instead of telling you everything you need to know about marketing automation right away, I’ll give you an example of how it works. I ordered a sub from Publix’s convenient online ordering and had to input my email...