How to Maximize the Lifetime Value of Your Customers

How to Maximize the Lifetime Value of Your Customers

Here’s a riddle for you. Returning and repeat customers generate higher revenues than new customers, according to sources including Adobe. And according to research by Bain & Company, increasing customer retention rates by 5 percent increases profits from 25...
Fractional CMTOs: Understanding the Cost and Benefits

Fractional CMTOs: Understanding the Cost and Benefits

Chief Marketing Technology Officers (CMTO) blur the lines between marketing, IT, and data science, closing the gaps between CMOs and CIOs. They’re strategists and technology advocates with the creativity and technical skills to align marketing technology with...