How to Make Data-Driven Decisions Your Boss Will Love

How to Make Data-Driven Decisions Your Boss Will Love

Organizations are seeking to make more data-driven decisions. Competition and increased consumer expectations have left little room for guesswork. Every decision must now be backed by data. A survey conducted by Applied Predictive Technologies and the Economist...

Arke’s Marketing Technology South Event

Arke’s Marketing Technology South Event On May 16 we held our first Marketing Technology South: Planning for 2020 Event at the beautiful Buckhead Club. Arke Marketing Technology South is about putting a framework in place for people to think about marketing...
New Year’s Resolutions for the Marketing Technologist

New Year’s Resolutions for the Marketing Technologist

Image Courtesy of Angie Torres on Flickr.com My thoughts for the beginning of the year are a little less technology, and a little more personal. I want to challenge you this month to get out of your comfort zone, personally and professionally. Usually when you start...
Red Queen Effect of Marketing Technology

Red Queen Effect of Marketing Technology

Image courtesy of Elena Kalis on flickr.com A question we often get: “How much investment should marketing make in advancing its capabilities?”  It is a fair question. Many marketing budgets are limited and R&D type efforts are stymied by bandwidth...