Red Queen Effect of Marketing Technology

Red Queen Effect of Marketing Technology

Image courtesy of Elena Kalis on flickr.com A question we often get: “How much investment should marketing make in advancing its capabilities?”  It is a fair question. Many marketing budgets are limited and R&D type efforts are stymied by bandwidth...
Marketers, Beware: Don’t Chase the Shiny Object

Marketers, Beware: Don’t Chase the Shiny Object

Image courtesy of Jimmy Hilario on Flickr.com This day in age, there are fun new gadgets being introduced to the market left and right. Which brands are best, why should I use them, and which tools do I need? The world of marketing technology can be difficult to...
Top 4 Internal KPIs Service Organizations Should Use

Top 4 Internal KPIs Service Organizations Should Use

I recently shared an article, Top KPIs Service Organizations Should Use For Client Work that talks about how to measure and manage your client based projects. While thinking about great KPIs, I jotted down some of my top KPIs for measuring our business, internally....