Customer Centricity: The Secret to Your Brand’s Success

Customer Centricity: The Secret to Your Brand’s Success

Image Courtesy of Via Tsuji on Flickr.com Finding the right customer and putting them first is a recent shift in how organizations view their customers . But what does that actually mean? Customer centricity or customer centric is defined by Dictionary.com as...
Creating Marketing Personas – the Do’s and Do Not’s

Creating Marketing Personas – the Do’s and Do Not’s

Image courtesy of Negin Kiani on Flickr.com What if I gave you the ability to describe in detail the next person to purchase your product or service? Would you feel empowered? What about the specific item they’ll purchase? Anyone who has studied, worked with, or...