Our Vision and Purpose

We created the ARKE blog as a way for our Marketing Technologists to share insights and ideas with marketers and business owners. Our goal is to help you build better brand experiences. We’re firm believers in marketing technology but believe companies struggle when they embrace technology without an equal regard for people, processes, and data.

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Marketing Is Rapidly Evolving

Our news and insights can help you hit your marketing targets. And when you still need help, we’re here for you.

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Explore our library of articles on marketing, technology and building better brand experiences.

Our Latest News and Advice

Here are some of our recent articles about brand experience, digital transformation and marketing technology.

The CMO Guide to Digital Transformation

The CMO Guide to Digital Transformation Digital transformation is one of the newer buzzwords to hit the marketing channel. It may leave you wondering what it’s really all about, which is why I’ve put this guide together. The CMO Guide to Digital... read more